Drink Remy Martin. Have a Threesome.

Remy Martin 1

I forgot how aggressive the branded New York City subway car can be. These days New York commuters must face Rémy Martin’s relentless campaign for sexy cognac. In one poster, a woman nibbles on a chain wrapped around another lady’s neck while a man lurks in the shadows; in its more straightforward counterpart, a man embraces two women while they chat about sexy stuff. The tagline: Things Are Getting Interesting. ‘Interesting’ isn’t the word that I would choose.

Remy Martin 3

I’ve wasted a fair amount of my youth shaking my fist at The Man and grumbling about the steady creep of advertising upon our public spaces, e.g. museums brought to you by Target, schools sponsored by Pfizer, and ice skating rinks bankrolled by banks. I’m slowly learning to make my peace with it. The trade-off for capitalism is that we require corporate money to underwrite our public services — I get it, but . . . Jesus Christ, I shouldn’t feel this dirty at eight o’clock in the morning.

* * *

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Air – Dirty Trip
from The Virgin Suicides Soundtrack. Astralwerks, 2000 | buy mp3s
Sometimes a film and its soundtrack blend so perfectly, it’s difficult to separate one from the other. With the exception of Premiers Symptomes, this is Air’s best work. And Sofia Coppola’s best film.

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Klein & MBO – Dirty Talk (ATOC Dub)
from A Touch of Class Sucks!, 2004
Originally released on the Italian Zanza imprint in 1982, here’s a classy instrumental re-edit from 2004.

12.01.09  |  Notebook  |  advertising, NYC  |  Share on Facebook  |  Tweet It
5 Remarks
  1. OlliS says:

    Come on, James – hating Lost in Translation is so 2003.

  2. James says:

    I have absolutely nothing against ‘Lost in Translation’. It’s a respectable film. I’m just saying that ‘Virgin Suicides’ is better.

  3. OlliS says:

    Phew. That was a close one.

    (Ticks one item off ‘The List of Things to Do to James when in Brooklyn’.)

  4. Jeffrey Paul says:

    The version of Dirty Talk with the vocal is better, IMHO.

    Also, what’s wrong with advertising being dirty? Once you’ve agreed to let it in, you should then let them put whatever they want on it. I rather like those ads.

  5. James says:

    Agreed. The original is always better.

    I have no problem with advertising being dirty. I have a problem when I see dirty ads on a subway at eight in the morning with families and old people. Put them in GQ or the bathroom of a club. Context is the issue here.

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James A. Reeves is a writer, designer, teacher, and patriot. He's currently finishing a big book about America called The Awful Making of an Optimist.

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